Theory and Practice

Nov 30, 2012 by

Theory and Practice

There are numerous things that could work perfectly in THEORY, but so few that actually work when put in PRACTICE.

Theory is a beautiful thing and everything should start from that because if theory is not tested then one wouldn’t know if it could work in reality.

However the dangerous thing about human beings is something called laziness which most of the times prevents them from testing their theoretical ideas. This in turn brings about the notion of theories that are claimed to work flawlessly when put in practice without a single test.

Especially nowadays anytime people think of an idea they almost INSTANTLY want to market it as a proven product.

This was not supposed to be a long post. I just wanted to put this idea out there, because a lot of people tend to fall into the “too good to be true” traps.

I hope this actually helps and if you have something to add please feel free to do so.

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  • Terri

    A short and precise article, a famous quote "Anyone who has never made a mistake has never tried anything new." – Albert Einstein

    he is a long lasting motivational figure. Thanks for sharing this with us really helpful for marketeers.

    • InnovaTonic

      Thank you so much :)

  • JTomlinson

    When I was going for my degree in Psychology we were taught to be very critical of things, especially ‘scientific’ studies and the like in how they’re conducted, etc etc. A lot of people look at things and just accept them as fact without ever really doing the research for themselves, and it’s these people who fall into the ‘too good to be true’ category.

    Good share. Thanks.

  • Raffi

    I think the quality of whatever constitutes “proof” these days has slid dangerously downhill. As a researcher, I know first hand how easy it is to structure experiments and ask only certain questions that we know will yield positive results (while carefully wording our way around questions that might lead to negative results) and setting up situations that eliminate real world variables which might lead to the failure of our hypothesis. It’s not hard at all once you know what you’re doing, there’s a science to it.

  • Murphy

    Ha yes this is true.. I come up with new ideas for products on a day to day basis! But the chances of me actually doing anything is quite slim lol. However I have changed to a better practice to say that every new idea I am writing down! :)